Cat Pedersen
Manager, Emerging Talent Programs, Generac
Cat Pedersen (she/her) is an experienced talent acquisition professional and program manager specializing in college recruiting and emerging talent strategy. Cat began her career in student affairs, working in student life at institutions such as Stanford University, before taking her skills corporate to oversee internship programs within the software industry. She is now the Manager of Emerging Talent Programs at Generac Power Systems, where she is responsible for early career hiring initiatives at the leading energy technology company. Over the years, she has been featured in Forbes, The Product League podcast, The Internship Show podcast, and various national conferences. In her free time, Cat loves to read, write, and snuggle her spoiled-rotten kitties.
Something Old, Something New: Rebuilding an Emerging Talent Identity
Some companies have a wildly successful framework for emerging talent brand and programs. Others have the enthusiasm but not the resources, tools, or teams - until suddenly they do, and now where do you start? In environments such as these, the job is to overhaul and reconstruct (no big deal, right?). This presentation will review the strategies and processes involved in transforming the pieces of an emerging talent brand into a full-fledged workforce program, using the newly reorganized Emerging Talent Program at Generac Power Systems as our roadmap.
Campus Recruiting That Works: Tools, Tactics, and Real-World Lessons from the Field
Campus recruiting has its own unique challenges - from high-volume hiring sprints to event management and intense competition. Despite these challenges, many teams are expected to get results using tools and processes that weren't designed for early talent hiring. The result? Slower processes, missed connections, and a harder time proving the business impact of your efforts.
In this session, campus recruiting professionals from companies of different sizes will share how they’ve evolved their strategies to meet today’s challenges. Through practical examples, we’ll explore what’s working (and what’s not) when it comes to planning events, tracking performance, engaging candidates, and building an early career program that delivers measurable business results.
Whether you’re running a small team or overseeing a large-scale program - or something in between - you’ll walk away with concrete ideas to improve your event outcomes and candidate experience. We’ll also talk about how to get the most out of your tech stack for maximum return on investment.
