We’re heading back to San Francisco to celebrate a decade of URx with the community that built it. Early Bird tickets for URx 2026 go on sale Dec 4 at 9 AM ET.
Nicole Bartman
Director, Talent Attraction & Early Career, Avis Budget Group
Nicole R. Bartman is a global talent leader specializing in early careers, recruitment marketing, and scalable hiring strategy. As Global Director of Talent Attraction and Early Careers at Avis Budget Group, she leads initiatives that connect emerging talent to opportunity, building programs that are both high-impact and designed to scale across diverse, global markets.
With experience spanning nonprofit, higher education, and corporate environments—including leadership roles at the American Red Cross—Nicole brings a well-rounded perspective on how early talent discovers, engages with, and ultimately chooses employers. She focuses on creating human-centered, data-informed strategies that resonate with the next generation of talent.
Nicole is known for blending creativity with practical execution to solve complex hiring challenges—from launching early careers programs under tight timelines to rethinking how organizations build and nurture talent pipelines. She is passionate about making the candidate journey more accessible, authentic, and engaging, while helping organizations better prepare for the future of work.
Recruiting from the Bleachers: How Life Around College Athletes Shaped an Early Careers Strategy
For nearly a decade, Nicole Bartman had a front-row seat to student life—not as a student, but through her husband’s role as a college baseball coach. From practices and games to everyday conversations, she gained an unfiltered view into how students think about their futures, what influences their decisions, and how they evaluate opportunities. In this session, Nicole will share how those insights translated into building and launching an early careers program at Avis Budget Group. From understanding how early talent defines value and trust, to rethinking when and how to engage them, this experience reshaped how she approached program design, candidate experience, and outreach strategy. This talk connects real, human observations with practical application—highlighting how deeply understanding your audience can lead to more authentic engagement, stronger pipelines, and a more effective early careers strategy.