Have you been asked “What do I need to do to land an internship with your company”? As an employee, you may have heard these questions and considered ways to minimize barriers of entry for your roles. Through Employer Branding and leveraging social media, companies can provide resources to help interns gain both social and cultural capital to help navigate the application process. Let’s go beyond a simple post. In this session, presenters discussed their social media framework to increase internship role visibility as well as create resources to support candidates in their journey. From articles providing a step by step guide, to previous interns sharing their story, attendees explored methods and tools to support their process.