Our annual conference experience designed to keep our community of University Recruiters, Early Career Talent Developers connected, inspired, and moving forward.

The Art of Branding

In this 2023 URx Conference Session, experts explored the importance of strong employer and talent branding for today's digital age.

In today’s digital age, having a strong online presence has become a critical component of building a successful brand. For companies looking to attract and retain top talent, creating a compelling employer and talent brand is more important than ever.

This session brought together a panel of experts who explored the nuances of talent branding and strategies for building an effective talent brand strategy. The panelists shared insights on how to leverage social media, digital marketing, and other online platforms to establish a robust and distinctive employer and talent brand.

The conversation dove into the various factors that contribute to a successful talent brand, including identifying and articulating an organization’s value proposition, creating a compelling narrative, and engaging with potential candidates in authentic and meaningful ways. The panelists also discussed the importance of aligning the talent brand with the organization’s core values and culture, and offered practical tips for integrating the talent brand into the broader organizational strategy.

URx Conference, April  25–26, 2024

Experience the premier community event for talent management, workforce development, university & emerging talent recruiting. It’s where relationships deepen, partnerships are formed, and community moves us forward!

Speakers | Schedule | Venue