Erica Crutch

Erica Crutch

VP of Partner Engagement, Rewriting the Code

Erica has spent her career forging meaningful relationships in the Hospitality and Higher Education Industries.  As the VP of Partner Engagement at Rewriting the Code, Erica serves as a trusted advisor for RTC’s company partners, assisting them in building diverse teams in the technology industry through creative programs and recruiting strategies. Prior to Rewriting the Code, Erica served as a Sr. Early Talent Recruiter and Intern Program Manager for a large quick-service restaurant chain. In this role, she helped meet the organization’s early talent hiring goals through diverse college recruitment strategies and facilitated connections between hiring managers and university partners.


Erica has a broad range of experiences both recruiting and developing students in Higher Education, as well as working in Sales and Event Operations in world-class Hospitality organizations.  She takes pride in helping individuals and organizations transform through positivity, encouragement and courageous leadership, and understands the power of relationships in organizational success.


Erica holds a Bachelor's degree in Hospitality & Tourism Management and a Masters degree in Counselor Education, with a focus on Student Development in Higher Education.

3:40 PM (PDT) - 4:25 PM (PDT)
Main Stage

RTC | It's Giving Maximum Returns: 3 Key Features Needed to Turn Interns into FTE

Whether you want it or not, every intern is an Ambassador for your company. Fortunately, if they have an amazing experience, they’ll tell their peers. Unfortunately, if they have a poor experience…. they’ll also tell their peers… and they also won’t come back. For a generation influenced by influencers, what can companies do to ensure their internship experience is positive, fulfilling, meaningful, and so rewarding that the intern not only comes back for FTE, but also recruits their friends to apply for roles with the company? Rewriting the Code has identified three high-impact features companies can leverage to maximize the internship experience leading to increased acceptance of return offers and positive representation among their GenZ peers.

RTC will present data from our 2023 intern experience survey, which included 948 respondents from 200+ universities interning at over 400 companies. This data highlights key themes for cultivating a successful internship experience. This will be an interactive presentation with breakouts, where you can share successes and challenges and create actionable strategies. Leaving this session, you’ll be equipped with data and insights you can easily implement this summer and those that will contribute to a positive employer brand and fall recruiting cycle.