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The Confidence Crisis: Why Employers Are Struggling to Engage with Gen Z Amid Their Job Search Struggles

In this 2023 URx Conference session, RippleMatch presented new research on Gen Z's job search challenges and how it impacts recruitment teams, and highlighted how top employers are rebuilding confidence in Gen Z candidates through innovative hiring strategies.

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According to research from RippleMatch, more than half of student job seekers today lack confidence they will find a role they’re happy with, and many candidates are submitting over 50 applications in hopes of landing one. On top of that, Gen Z candidates aren’t sure where to find opportunities that match their skill sets or which companies are hiring amidst the challenging economic landscape. If they do happen to land a role, they aren’t always confident in their choices – around 70% of Gen Z candidates are open to reneging on an offer. How can employers find better ways to connect with Gen Z at the start of their careers? In this session, RippleMatch presented new research on Gen Z’s job search challenges and how it impacts recruitment teams, and highlighted how top employers are rebuilding confidence in Gen Z candidates through innovative hiring strategies.

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