As defined by its creator, Kobe Bryant, the Mamba Mentality “is the belief that hard work outweighs talent — every time”. It’s a mindset. A constant quest to be better today than you were yesterday. Your personal brand is a vivid indication of the best you have to offer – the performance, contributions, and value others can – and should – expect from you. The brand you communicate marks your reputation and is in some respects, your personal pledge. ‘The Mamba Mentality: Building your Professional Brand’ is aimed at helping you to assess and hone your professional brand, regardless of where you are in your career journey. Whether you are currently in the process of looking for a job, jumping into a new profession or starting a new business, your professional brand is forever critical to your immediate and long-term success as it reveals 1. Who you are 2. What your brand stands for and 3. What your brand will deliver. Most importantly, you should understand how your brand evolves and grows as you evolve and grow, becoming better each day. You will walk away from this session feeling equipped and inspired on how to best present your brand and subsequently, boost your professional reputation and advance your career.